"Away-From-Home Tissue and Hygiene in Malaysia" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Oct 15 2014


AFH products such as AFH incontinence, AFH wipers and AFH toilet paper continued to record healthy current value growth in 2013. This can be attributed to demand from hospitals and the healthcare industry, as well as the horeca channel and industry.

Competitive Landscape

The leader of AFH tissue products in 2013 was Kimberly-Clark (M) Sdn Bhd, the products of which are easily accessible, especially in fast food restaurants such as KFC and McDonald’s with its logo on the tissue dispenser. Kleenex, Scott, Wypall and Kimtech are popular AFH brands that are widely distributed by Kimberly-Clark (M) Sdn Bhd.

Full Report Details at
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Industry Prospects

Sales of away-from-home tissue and hygiene are expected to grow at a CAGR of 2% at constant 2013 prices over the forecast period. Horeca is expected to continue to dominate with the largest value share during the forecast period. This is because horeca comprises of hotels, restaurants and cafés, for which AFH products are considered to be necessary items. These AFH products are used in their daily business operations as hotels need toilet paper and boxed tissues while restaurants and cafés need napkins or tissues to serve their customers and for using in the kitchen. In addition, the importance of the hospitals/healthcare channel is set to grow for AFH products, as there is a strong need for AFH paper towels, AFH wipers and AFH toilet paper within this channel.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Malaysia?
* What are the major brands in Malaysia?
* What are the most important channels for away-from-home sales?
* What are the different applications for away-from-home wipers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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