"Away-From-Home Tissue and Hygiene in Finland" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Apr 27 2016


The recession has clearly had an impact on sales of AFH products as customer footfall in areas such as consumer foodservice has slowed, thus hampering demand. To combat stagnating sales, manufacturers launched new and more sophisticated products and bigger pack sizes.

Competitive Landscape

SCA Hygiene Products with its Tork brand and Metsä Tissue with its Katrin brand were the key players in the AFH channel in 2015. Both companies offer large selections of AFH toilet paper and AFH paper towels. After SCA Hygiene Products acquired Georgia-Pacific Finland Oy in 2012, the Lotus Professional AFH brand was rebranded as Tork over 2013/2014. However, this did not lead to any major changes in terms of share as sales are based on long-term supply contracts.

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Industry Prospects

Due to hopes for an upturn in the economy, AFH tissue and hygiene is expected to register a slow improvement in sales. In addition, manufacturers are set to introduce more premium products in order to generate stronger value sales as volume growth will be increasingly hard to come by due to the channel’s maturity. When it comes to AFH hygiene, the ageing population in Finland will continue to drive sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Away-From-Home Tissue and Hygiene in?Finland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Finland?
* What are the major brands in Finland?
* What are the most important channels for away-from-home sales?
* What are the different applications for away-from-home wipers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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