"Air Treatment Products in the United Arab Emirates" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Apr 01 2016


Split air conditioners is the dominant product area in air treatment products, accounting for 78% of overall retail volume and 95% value share in 2015. However, this product area is showing increasing signs of maturity. Growth earlier in the review period was mainly driven by consumers shifting to energy efficient options, partly due to rising environmental-consciousness but also due to higher utility bills. This supported a strong 7% retail volume CAGR during the review period as a whole, with this being the strongest growth rate across air treatment products. In 2015, growth however dropped to below 4%, due to a higher sales base and higher ownership levels.

Competitive Landscape

Full Report Details at
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Elapco is the leading player in air treatment products and accounted for 13% retail volume share in 2015. This domestic company benefits from partnerships with leading global brands such as Fujitsu's General and Zamil's Cooline. It has a strong position in both residential and construction sales, while also supplying businesses, education, public organisations and mosques. Elapco is solely focused on air conditioners, leading both split air conditioners and window air conditioners with 15% and 23% retail volume share respectively in 2015. The company gained share slightly at the end of the review period, as consumers traded up in response to rising economic confidence.

Industry Prospects

The maturity and slow growth seen for air conditioners at the end of the review period is expected to shift to retail volume decline in the forecast period. Many households upgraded their air conditioners in search of greater energy efficiency during the review period, while replacement cycles tend to be long for these products at around 8-10 years. A shift from renting to home ownership will also hinder sales, with many air conditioners purchased to replace poor quality products in rented homes. Long guarantees were meanwhile increasingly offered by retailers and players at the end of the review period, with replacement purchases thus likely to be low in the forecast period. Overall air conditioners is expected to see 9% retail volume decline, with window air conditioners seeing the sharpest decline of 36% due to these products' poor energy efficiency.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

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