"Air Treatment Products in Morocco" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Jan 26 2016

Sales of air treatment products in 2015 in Morocco were stimulated by the long summer in the country. Morocco’s weather is usually warm and can reach up to 50 degrees Celsius on average during the summer months. Moreover, in southern cities, winter generally does not last for more than three months, which pushes many people to buy air conditioners. Window air conditioners and room air conditioners remain unpopular in Morocco; the majority of Moroccans see them as unnecessary or inconvenient and therefore the bulk of sales were generated by split air conditioners in 2015.

Competitive Landscape

Carrier Corp retained its leading position in air treatment products in Morocco with a 14% volume share in 2015, achieved through its Carrier brand. The company exists in various subcategories in air treatment products and is perceived as offering high-quality products by Moroccan consumers. The company is marketing one of the most famous brands in air treatment products, namely Carrier. Moreover, the company is adopting a strong distribution strategy as it sells its products through various distribution channels all over the country.

Full Report Details at
- http://www.fastmr.com/prod/1112612_air_treatment_products.aspx?afid=302

Industry Prospects

The expected growth in Moroccan households’ purchasing power, especially amongst the middle-income segment, is expected to drive sales in this category over the forecast period. The long summer in Morocco is pushing many people to equip their houses with split air conditioners and this trend is expected to continue over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Treatment Products in?Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Morocco?
* What are the major brands in Morocco?
* Are split air conditioners taking share from room and window units?

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