"Air Treatment Products in Egypt" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Jan 29 2016

Window air conditioners are now considered old-fashioned models, and many companies have stopped their production, except for brands which are locally manufactured. Consumers now usually want a split air conditioner. As a result, split air conditioners recorded volume growth of 2% and current value growth of 6% in 2015, whilst window air conditioners continued to see a decline, of 2% in volume terms and 3% in current value terms.

Competitive Landscape

El Araby Group maintained its leading position in air treatment products in 2015, with a volume share of 29%. The company’s retail volume sales increased by 29,000 units over the course of the year, and El Araby Group also managed to generate a one percentage point increase in its volume share in air treatment products during 2015. The company was able to achieve this by ensuring that its products were available through a very wide range of retail outlets in several different distribution channels, whilst its intensive advertising campaigns enabled the company to develop a very strong reputation for its Toshiba brand amongst Egyptian consumers.

Full Report Details at
- http://www.fastmr.com/prod/1112606_air_treatment_products_egypt.aspx?afid=302

Industry Prospects

Split air conditioners is expected to increase by a volume CAGR of 2% over the forecast period, whilst in value terms a negative CAGR of 7% is expected at constant 2015 prices. During the forecast period growth in all categories in air treatment products is expected to be suppressed by the new government legislation on imported products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Treatment Products in?Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Egypt?
* What are the major brands in Egypt?
* Are split air conditioners taking share from room and window units?
* Is construction a key retail channel for distribution in Egypt?

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