"Air Treatment Products in Australia" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Sep 28 2015

With the Australian summer of 2013/2014 significantly above average in terms of temperature, followed by an additional hot summer in 2014/2015, demand for air treatment products in Australia was high. Air treatment appliances grew by 5% in volume terms, whilst those related to cooling grew at a marginally higher rate, with 6% volume growth.

Competitive Landscape

Air treatment products in Australia is highly fragmented, with consumers being able to choose between split air conditioners, room air conditioners, ceiling fans and cooling fans. Furthermore, each of these appliances has a different brand leader. The competitive landscape of air treatment products is consequently extremely fragmented. The leading player being Hunter Pacific International, a manufacturer of ceiling fans, with 41% share of ceiling fans. Other major players in ceiling fans include Martec Ceiling Fans, and Mercator Lighting, with 20% and 11% volume share respectively. Outside of these three major players however, ceiling fans is comprised of tiny players, with a high level of fragmentation.

Full Report Details at
- http://www.fastmr.com/prod/1044869_air_treatment_products.aspx?afid=302

Industry Prospects

Australia experienced two especially hot summers in both 2013/2014 and 2014/2015, but this is likely to be just the beginning. It is appearing increasingly likely that Australia’s climate will be strongly influenced by the El Nino weather pattern over the forecast period, resulting in hotter and dryer summers. Not only will this increase the need consumers feel to purchase an air treatment product if they do not yet possess one, but also increase the likelihood of their existing air treatment products breaking down and needing to be replaced. Thus will ensure that air treatment products continues to grow over the forecast period, with a volume CAGR of 5%. This growth will not be limited only to those air treatment products related to cooling, since Australia’s dry summers will also increase the demand for humidifiers, which is expected to grow by a volume CAGR of 7%. Dehumidifiers on the other hand will be relatively obsolete due to the drying climate, with a volume CAGR of -5%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Australia market research report includes:

* Analysis of key supply-side and demand trends

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