"Air Treatment Products in Argentina" now available at Fast Market Research

The Ahora 12 programme was key to sustaining sales of air treatment products in 2014. The government-sponsored plan aims at facilitating purchasing of locally manufactured goods with 12 instalment payments without interest charge. Products within air treatment products are very sensitive to disposable income and consumer credit, being one of the first categories on which consumers cut spending as purchasing power contracts. Consumers’ purchasing power during 2014 fell more than 15% in real terms, with inflation increasing at a 38% annual rate according to private sources, well above the 25% increase in salaries as negotiated earlier this year during negotiations with labour unions. Plan Ahora 12 was a key factor for the category’s sales performance in 2014. This was despite the fact interest rates almost doubled in early 2014, hurting purchases on instalment payments, which is a key factor to drive sales of products with high average unit price such as air conditioners, which account for over 50% of volume sales.

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Competitive Landscape

The market is fairly competitive with only one leading company accounting for a large share of volume sales, and the first eight companies accounting for 50% of volume sales. The category was led by New San SA in 2014 with a volume share of 18%, with a combination of local production and low-priced products imported from China.

Industry Prospects

Air treatment products is set to grow by 2% CAGR in volume terms over the forecast period. A combination of factors impacting both supply and demand are expected to drive performance. Although Plan Ahora 12 helped to boost sales in 2014, sustainable growth will be attained only if local producers gain on efficiency and product quality in order to compete with international brands once import barriers are relaxed in the medium term.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Treatment Products in?Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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