"Air Care in Cameroon" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Apr 28 2016

At the end of the review period, rising disposable income levels and an expanding middle-income group boosted sales. This resulted in more consumers being able to afford these products on a regular basis and also encouraged many to trade up within air care. As such there was an increase in the penetration of air care products across all categories such as car air fresheners or spray/aerosol air fresheners. In addition, urbanisation results in increasingly crowded cities and homes, meaning that many people use air care products more frequently in order to tackle odours.

Competitive Landscape

Multinationals led air care, with SC Johnson and Procter & Gamble accounting for 20% of value sales each in 2015 and Reckitt Benckiser accounting for a 16% value share. These players benefit from offering high quality products and trusted brands, such as SC Johnson's Brise, and Procter & Gamble’s Ambi Pur. These brands also offer a wide range of formats across most air care areas. Thanks to widening distribution networks and rising economic confidence, many middle- to high-income consumers were encouraged to trade up from cheap unbranded products to long-lasting, higher quality brands.

Full Report Details at
- http://www.fastmr.com/prod/1133208_air_care_cameroon.aspx?afid=302

Industry Prospects

Air care is expected to benefit from ongoing growth in disposable income levels and rising urbanisation in the forecast period. As such, fewer consumers will be intimidated by unit prices as they can afford to buy air care products. Meanwhile, increasing car purchases are also expected to prompt stronger sales of car air fresheners especially in large cities like Douala that are plagued with long traffic jams. Thanks to these trends, air care is expected to see a stronger 4% value CAGR at constant 2015 prices in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Care in?Cameroon market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Cameroon?

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