"Air Care in Belarus" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Aug 24 2015


The condition of the Belarus economy keeps improving in 2014, with the Belarusian rouble getting stronger, with less drastic devaluation against major currencies. The stronger rouble made conditions for imports more favourable, causing imports of air care to increase.

Competitive Landscape

The leading company in air care in 2014 is SC Johnson & So, with a 27% share in value sales in 2014. The company also demonstrated the highest increase in share, by almost three percentage points in 2014. The reason for its success is that the company has products in all leading air care categories, and its key brand Glade enjoys relatively high consumer awareness.

Industry Prospects

Air care is expected to see value sales rise at a CAGR of 1% at constant 2014 prices, while an organic volume CAGR is expected. The purchase of air care products is not expected to be a priority for the majority of consumers in Belarus. Households with limited resources are not expected to purchase air care products at all. Only an overall improvement in living standards in Belarus will result in a significant increase in sales in this area. However, more affluent consumers in Belarus are expected to show interest in value-added products, which offer functions exceeding simple air freshening. Among such consumers, growing demand for value-added air fresheners with a wide variety of different scents will increase over the coming years.

Full Report Details at
- http://www.fastmr.com/prod/1036447_air_care_belarus.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Care in?Belarus market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Belarus?
* What are the major brands in Belarus?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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You may also be interested in these related reports:

- Air Care in Lithuania
- Air Care in Japan
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- Air Care in South Africa
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