Homewares in Thailand - New Study Released

From: Fast Market Research, Inc.
Published: Sun Nov 22 2015


Homewares in Thailand saw 7% current value growth in 2014. The overall category maintained strong growth at the end of the review period due to continuous property development along the metropolitan rail system in Bangkok and its vicinity. In the aftermath of floods in 2011 consumers started to focus on the quality of materials used in the manufacture of such products, which should be strong and durable.

Competitive Landscape

Srithai Superware PCL led sales of homewares in 2014 with a value share of 6%, sales worth Bt677 million and 7% growth on the previous year. The company is the leader in melamine dinnerware in Thailand, which is a popular material for this purpose. The company covers all distribution channels such as grocery retailers (Tesco Lotus), mixed retailers (The Mall department store), non-grocery specialists (IKEA) and non-store retailing (Srithai shopping website). However, the company also cooperates with convenience store 7-Eleven in order to offer delivery of goods to locations near consumers’ homes.

Full Report Details at
- http://www.fastmr.com/prod/1072751_homewares_thailand.aspx?afid=302

Industry Prospects

The homewares category is expected to see a 3% constant value CAGR over the forecast period. Growth will be facilitated by targeting consumers buying new accommodation and thus equipping their new homes with items for cooking and food preparation. Product innovation in kitchen utensils, products that reduce cooking time or which add convenience in terms of meal preparation are likely to raise growth potential over the forecast period.

Homewares Market Research

Analyse key trends and developments in Thailand for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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You may also be interested in these related reports:

- Homewares in Turkey
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- Homewares in China
- Homewares in Hong Kong, China

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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