Homewares in Germany - New Study Released

From: Fast Market Research, Inc.
Published: Sun Aug 16 2015

The trend towards social dining and entertaining friends and family at home contributed to a slightly better performance from homewares in 2014 compared to 2013. Nevertheless, the category posted a further marginal current value decline. Individuality and creativity are taking the place of exclusive and elegant dinner and table sets, with a certain degree of price-sensitivity intensifying the effect on homeware value sales. As price promotions and loyalty programmes put additional pressure on average unit prices in homewares, the category continued to register a minor contraction.

Competitive Landscape

Württembergische Metallwarenfabrik (WMF) maintained its fairly strong leading position in homewares in 2014 despite the high level of competition. Benefiting from a long history, high level of brand recognition and consumer trust, it held a value share of 11%. Being also among the leaders in terms of functionality and design, WMF managed to marginally grow its value sales and thus perform better than the wider category.

Full Report Details at
- http://www.fastmr.com/prod/1032256_homewares_germany.aspx?afid=302

Industry Prospects

Over the forecast period homewares is set to post a marginal value CAGR decline at constant 2014 prices. The continuously declining German population and further category maturity and saturation are expected to eliminate any possible positive factors. Nevertheless, the category’s future performance is still anticipated to be better than the review period value CAGR decline of 1%.

Homewares Market Research

Analyse key trends and developments in Germany for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Homewares in Turkey
- Homewares in China
- Homewares in Hong Kong, China
- Homewares in Indonesia
- Homewares in Canada

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »