Home Video in the Philippines - New Market Report

From: Fast Market Research, Inc.
Published: Tue Jan 12 2016


Home video sales were primarily driven by LCD TVs and BD players in 2015, which both grew by 20% with declining unit prices fuelling demand. In addition, the availability of flexible payment schemes such as instalment plans also enabled more of the population to purchase electronics products such as LCD TVs.

Competitive Landscape

Samsung Electronics Philippines Corp continues to lead sales, recording a value share of 34% in 2015. The company is known for its LCD TVs, which include a wide array of sizes marketed across different price segments. In addition, the company is also known for its consistent product innovation. In April 2015, Samsung launched a curved SUHD TV line with a display that is even more optimised compared to standard 4K TVs.

Industry Prospects

LCD TVs is expected to increase its penetration in the market over the forecast period. Unit prices of LED TVs are expected to continue to decline with the release of better models each year at lower or comparable prices. More consumers are also expected to trade-up to LCD TVs, with analogue broadcasting set to be gradually phased out by 2020. The launch of ABS-CBN TV Plus may or may not delay the decision of consumers to upgrade to digital depending on the performance of the product in the market.

Full Report Details at
- http://www.fastmr.com/prod/1097617_home_video_philippines.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Home Video in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Video in Philippines?
* What is the fastest growing product category?
* What consumer electronics segments are growing the fastest?
* What are the major technology trends in new consumer electronics products?
* How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Home Video in Russia
- Home Video in Turkey
- Home Video in Australia
- Home Video in the Czech Republic
- Home Video in the US

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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