Home Video in Australia - New Study Released

From: Fast Market Research, Inc.
Published: Tue Jan 05 2016


The weak economic situation in Austria had a significantly negative impact on home video in 2015. The high unemployment rate in the country resulted in low consumer confidence. In addition, home video is generally a highly saturated category, with many consumers already possessing home video products, leaving little room for growth. Televisions, which represented the bulk of retail volume sales in 2015, was particularly shaped by low consumer demand and fierce competition.

Competitive Landscape

Samsung Electronics was the leading player in home video in 2015, holding a retail volume share of 37%. The company was particularly successful in televisions, in which it also ranked first in 2015 with a 42% share. Its Samsung brand is extremely well-known in Austria and enjoys a high level of popularity among Austrian consumers.

Industry Prospects

Home video is expected to continue to struggle over the forecast period. On the one hand, the economic situation is expected to remain weak in the short term, and the high unemployment level is likely to deter consumers from purchasing new home video devices. On the other hand, home video will remain a highly saturated category during the forecast period. Thus, manufacturers will need to inspire consumers to purchase new devices by launching innovative products.

Full Report Details at
- http://www.fastmr.com/prod/1097589_home_video_australia.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Austria for free:

The Home Video in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Video in Austria?
* What is the fastest growing product category?
* What consumer electronics segments are growing the fastest?
* What are the major technology trends in new consumer electronics products?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Home Video in Russia
- Home Video in Turkey
- Home Video in the Czech Republic
- Home Video in the US
- Home Video in Egypt

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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