Home Laundry Appliances in Vietnam - New Report Available

From: Fast Market Research, Inc.
Published: Wed Mar 16 2016


In general, home laundry appliances continued to record a strong volume growth rate in 2015. However, in comparison with the review periodís volume CAGR of 26%, 2015ís growth rate of 13% is considered a significant slowdown. The main reason for this decline is mainly due to the category reaching maturity after rampant growth earlier in the review period. In its key category of automatic washing machines, the penetration rate tripled from 9% in 2010 to 26% in 2015. Most Vietnamese consumers who can afford washing machines already own one. In addition, with a replacement cycle of 11 years, most consumers who purchased home laundry appliances during the review period are not expected to buy new ones until the end of the forecast period.

Competitive Landscape

Haier Electrical Appliances continued to lead home laundry appliances with a 28% volume share in 2015. Its affordable unit price in addition to productsí long lifespan accounts for its success. Meanwhile, Electrolux Vietnam Ltd led the competitive landscape of automatic washer dryers with a 64% volume share in 2015, a gain of five percentage points. Electrolux is well known for its perennial prestige with good quality and competitive unit prices at the higher end of automatic washer dryers, which mainly factors to its predominance.

Full Report Details at
- http://www.fastmr.com/prod/1126531_home_laundry_appliances.aspx?afid=302

Industry Prospects

Over the forecast period, home laundry appliances is expected to record a volume CAGR of 8%. In comparison with the review period volume CAGR of 26%, the category is predicted to see a remarkable slowdown due to increasing maturity.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Vietnam?
* What are the major brands in Vietnam?
* What is the average volume capacity for washing machines in Vietnam?

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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