Home Laundry Appliances in Portugal - New Market Report

From: Fast Market Research, Inc.
Published: Fri Apr 01 2016


A strong sales decline was seen in home laundry appliances over the review period, namely in 2011 and 2012, with consumers avoiding extra spending and postponing the purchase of automatic washing machines; opting for repairs when possible. However, the category is now recovering, aligned with increasing consumer confidence and disposable incomes. Also, due to constraints on price increases during the crisis and diminishing margins, manufacturers restricted the launch of new products, which are now increasingly being released, as consumers are now more open to investing in more premium models.

Competitive Landscape

Whirlpool, after the integration of Indesit and Hotpoint, assumed the leadership of home laundry appliances with a 25% volume share in 2015, dethroning BSHP Electrodomésticos. Whirlpool took advantage of awareness of its brands and consolidated its position in the category. Its global position contributes significantly to the company being at the front line of innovation, and allows a global strategy of brand segmentation for different incomes, therefore achieving increasing penetration. Whirlpool internal sources also mentioned that its short term strategy is to increase the offer of the most efficient products (A+++), being in front in terms of innovation in the main driver of sales: energy-efficiency.

Full Report Details at
- http://www.fastmr.com/prod/1133151_home_laundry_appliances.aspx?afid=302

Industry Prospects

Home laundry appliances is expected to continue to record a positive performance during the forecast period, stimulated by consumers’ improving finances after the problems recorded over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Home Laundry Appliances in?Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Portugal?
* What are the major brands in Portugal?

About Fast Market Research

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