Home Laundry Appliances in Poland: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Mar 20 2015

In 2014, one of the key factors driving the Polish economy is internal demand. After slow years of 2012 and 2013, consumers are more eager to make major purchases in 2014. Such optimism is especially visible in the housing construction market which has finally started to pick up after one of the worst declines in recent history. Home laundry appliances is also affected by this positive trend and has risen slightly by 1% in volume terms. In current value terms the upward trend is more visible with overall value sales of home laundry categories increasing by 3%. Although, a strong revival in home laundry is still some way in the future, the current situation is definitely more optimistic than it was one year ago.

Full Report Details at
- http://www.fastmr.com/prod/959513_home_laundry_appliances_in_poland.aspx?afid=302

Competitive Landscape

Polish home laundry is dominated by global players, with Whirlpool being the category leader. Whirlpool accounts for 19% of volume sales, but its share has slightly declined since 2013. Whirlpool is selling home laundry appliances in Poland under two brands: Its main brand Whirlpool, and lower-tier brand Polar which until 2002 was a separate, local brand.

Industry Prospects

The volume sales of home laundry appliances will grow steadily at a CAGR of 2% over the forecast period. This upward trend will be connected with the good situation in the Polish economy and increasing demand for consumer appliances and other durable goods. Ongoing revival in housing construction leads to increasing sales since consumers are buying washing machines for their newly built apartments. However, the growth will not surpass a CAGR of 2%, since washing machines is heavily saturated, while tumble dryers and washer dryers will continue to occupy a relatively minor part of the market.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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- Home Laundry Appliances in Japan
- Home Laundry Appliances in Thailand
- Home Laundry Appliances in Taiwan
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- Home Laundry Appliances in Romania

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Contact Name: Bill Thompson
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