Home Laundry Appliances in Norway: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Feb 17 2016


Despite the recorded decrease in volume sales, there was a trend towards greater capacity in the purchase of home laundry appliances, with washing machines having a capacity of lower than 5.4kg losing volume share in 2015. The greater versatility of large-capacity appliances is one key reason for their growing popularity, as these washing machines are able to wash not only clothes, but also other larger items, such as blankets, quilts and quilt covers, which will not fit into washing machines with a capacity lower than 5kg. If higher-capacity washing machines can be designed that use no more water per load than those of a smaller capacity, this will obviously contribute to overall greater water efficiency. This factor will be reflected through water-efficiency labels, which will help convince consumers to purchase more water-efficient models.

Competitive Landscape

BSH Husholdningsapparater led home laundry appliances in 2015 with a volume share of 24%. BSH Husholdningsapparater’s leading position was down to its long-standing presence in the category and the deep sales penetration enjoyed by its Bosch and Siemens brands. Both brands are carried by all leading consumer appliance retailers in Norway and offer consumers a comprehensive range of appliances at affordable price points.

Full Report Details at
- http://www.fastmr.com/prod/1112714_home_laundry_appliances.aspx?afid=302

Industry Prospects

Sales are likely to continue moving towards appliances with a larger capacity. As noted in 2015, the greater versatility of large-capacity appliances is one key reason for their growing popularity, as these washing machines are able to wash not only clothes, but also other, larger items, such as blankets, quilts and quilt covers, which will not fit into washing machines with a capacity lower than 5kg.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Home Laundry Appliances in?Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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Contact Name: Bill Thompson
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