Home Laundry Appliances in Indonesia - New Market Report

From: Fast Market Research, Inc.
Published: Mon Feb 15 2016


The laundry industry was mushrooming in many cities in Indonesia throughout the review period, with consumers able to have their clothes washed and dried at very affordable prices. This trend served as a threat to the performance of home laundry appliances in 2015. Aside from the laundry industry, another threat came from the practise of hand washing, which is very prominent in rural areas. Many consumers from the middle- to upper-income groups also prefer to ask their maids to hand wash their clothes.

Competitive Landscape

The leading brand of home laundry appliances in Indonesia was LG from LG Electronics Indonesia with a 28% volume share in 2015. LG enjoys good brand recognition with consumers, having been present in the country for decades and has established a reputation for providing high-quality products at reasonable prices and very good after-sales support. Its leadership up to 2015 was also thanks to its “Life's Good with LG” marketing campaign which involved prominent product placement in shopping centres combined with instantly recognisable radio and television advertisements.

Full Report Details at
- http://www.fastmr.com/prod/1112711_home_laundry_appliances.aspx?afid=302

Industry Prospects

With the large base of Indonesian consumers that has yet to start using washing machines due to the prevalence of hand washing in the country, there remains much room for the development of washing machines in Indonesia. Home laundry appliances is expected to record a 14% retail volume CAGR in the forecast period. The traditional practice of washing clothes by hand is likely to persist even in the long term. Nonetheless, the use of washing machines to complement hand washing in bigger households and to wash clothes in smaller households is likely to grow strongly.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Home Laundry Appliances in?Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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You may also be interested in these related reports:

- Home Laundry Appliances in Japan
- Home Laundry Appliances in Saudi Arabia
- Home Laundry Appliances in Australia
- Home Laundry Appliances in China
- Home Laundry Appliances in Romania

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Contact Name: Bill Thompson
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