Home Laundry Appliances in China: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Feb 11 2016


The home laundry appliances category experienced a slowdown in volume growth terms in 2015, registering slower growth of 2% compared with the 4% increase seen the previous year. The economic slowdown in 2015 as well as the poor performance of the real estate environment led to a reduction in consumers’ new purchase demand for home laundry appliances, resulting in the slower growth of home laundry appliances in 2015.

Competitive Landscape

Haier Group strengthened its leading position in home laundry products in 2015 with a volume share of 45%. During 2015 the overall home appliances market was weak in China amid slowing macro-economic growth and a downturn in the property market. Haier achieved a performance which was slightly above the industry average despite challenges and changes. Over the review period the group further enhanced its profitability in the washing machines category, mainly due to its efforts in terms of product mix optimisation. This resulted in an increased proportion of premium products offering greater profit margins, such as front-loading washing machines and “Casarte” products. With regard to top-loading washing machines, Haier’s high-end “clean-free” washing machines dominated the domestic top-loading washing machines category. Its strong distribution channels cover not only electronics and appliance specialist retailers in high-tier cities but also Haier-branded specialist stores in lower-tier cities as well as rural areas.

Full Report Details at
- http://www.fastmr.com/prod/1112704_home_laundry_appliances_china.aspx?afid=302

Industry Prospects

Home laundry appliances is expected to experience a stable CAGR of 1% in volume terms over the forecast period. It is expected that obvious upgrading in consumption will speed up restructuring in the washing machine industry, with the proportion of mid-range and high-end products growing and inverter, large-capacity, roller and intelligent products growing rapidly. The industry was stable at the end of the review period; however, competition is expected to be increasingly fierce among brands and the category become more centralised as a result.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Home Laundry Appliances in?China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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