Home Insecticides in Vietnam - New Market Research Report

From: Fast Market Research, Inc.
Published: Mon Oct 05 2015

In spite of the increasing awareness over deaths caused by dengue, mosquitoes were still not well controlled in Vietnam, which resulted in skyrocketing rates of dengue infection in 2014. Realising the lethal severity of dengue, consumers became more cautious and developed more frequent insecticide-using habits in order to protect themselves and their family from becoming infected by the disease. As a result, insecticides continued to record strong growth in 2014.

Competitive Landscape

SC Johnson & Son led the competitive landscape with 29% value share in 2014. Its perennial Raid brand was mainly on account of the company’ success in home insecticides. Mosfly Vietnam Co Ltd followed with 26% value share. During the review period, Raid and Mosfly competed directly against each other to lead the competitive landscape of home insecticides. In spite of its significant brand awareness gain, Mosfly still could not outperform Raid to be the leading home insecticide brand in 2014. In terms of business scale, SC Johnson & Son had more financial resources allowing it to invest in costly television commercials to maintain its prevalent brand awareness.

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Industry Prospects

Over the forecast period, home insecticides is expected to record a value CAGR of 5% at constant 2014 prices. In comparison with the review period value CAGR of 6% at constant 2014 prices, its predicted growth is relatively stable. In terms of volume, the category is predicted to record a CAGR of 4%, which means that home insecticides is expected to gain prospective revenue mainly from its actual volume growth rather than depending on a unit price increase. As the predicted inflation rate is expected to remain at a low level, the unit price is not expected to increase significantly over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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You may also be interested in these related reports:

- Home Insecticides in Russia
- Home Insecticides in Japan
- Home Insecticides in Ukraine
- Home Insecticides in Mexico
- Home Insecticides in Austria

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Contact Name: Bill Thompson
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