Home Insecticides in Bulgaria: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Mar 21 2016


2015 was in sharp contrast to the summer of 2014 in terms of weather in Bulgaria. While 2014 was extremely wet, especially during the summer, which resulted in a boom in insect populations, 2015 was much drier and hot. The weather factor was more generous to people in 2015, yet home insecticides sales saw a worse performance compared to previous years due to this.

Competitive Landscape

Johnson Wax Group TP remained the leading player in home insecticides in 2015 with a value share of 49%, with sales of BGN3 million. With a broad and extensive product portfolio, the company operates successfully in all home insecticides categories. Its Raid brand enjoys top-of-mind positioning as it was one of the first home insecticides products to be heavily advertised on Bulgarian television, while its Baygon brand is also well recognised and among the top performers in home insecticides. Jeyes Group with an 11% value share of home insecticides as of 2015, S&K Public Health EOOD with 7% and Bros Sp j with 6% are the other notable challengers.

Full Report Details at
- http://www.fastmr.com/prod/1126999_home_insecticides_bulgaria.aspx?afid=302

Industry Prospects

Demand for home insecticides is expected to rise over the course of the forecast period due to increased awareness of the potential hazards of insect bites and marginal growth in income levels. Beyond this, growth will continue to be highly dependent on the weather conditions in summer. As Bulgaria gradually transforms from a temperate climate to a subtropical climate, similar to northern Italy and northern Greece, this is likely to result in a boost of insect populations.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Insecticides in Bulgaria?
* What are the major brands in Bulgaria?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Bulgaria?
* What are the key new product launches in the insecticides market?



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You may also be interested in these related reports:

- Home Insecticides in Japan
- Home Insecticides in Turkey
- Home Insecticides in Morocco
- Home Insecticides in Russia
- Home Insecticides in South Korea

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Contact Name: Bill Thompson
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