Home Improvement in Switzerland: New research report available at Fast Market Research

When it comes to decorating their houses or making small repairs, DIY was popular in Switzerland throughout the review period and it remained a trend in 2013. The Swiss tend to be keen to carry out small jobs, including painting walls, putting up shelves or undertaking small repairs themselves. The high costs for labour in Switzerland is one factor driving this trend. Furthermore, the wide availability of home improvement products, due to the large number of home improvement and gardening stores in Switzerland, such as Coop’s Bau + Hobby, Jumbo, Migros’ Do It + Garden, Bauhaus, Obi and Hornbach offering an extensive selection of home improvement products, supports this “can-do” DIY attitude in Switzerland.

Competitive Landscape

The competitive landscape of home improvement in Switzerland remained highly fragmented in 2013. Especially in floor covering, wall covering, hardware and other home improvement there is a large number of manufacturers offering products. In 2013, Geberit AG led overall sales in home improvement with a 6% value share. Geberit benefited from the construction boom during the review period. It is a Swiss company with a long history and it provides innovative high-end bathroom and sanitaryware. As a result, it enjoys strong customer loyalty that helps it maintain category share.

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Industry Prospects

Real GDP in Switzerland is predicted to slowly pick up in the early years of the forecast period, which should have a positive impact on consumer purchasing behaviour. Nevertheless, home improvement is expected to see stagnation throughout the entire forecast period. Price competition, the trend towards private label, high unemployment and the past economic downturn that led to low consumer confidence ??" factors that impacted the category during the review period ??" will continue to influence the category going forward.

Home Improvement Market Research

Analyse key trends and developments in Switzerland for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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