Home Improvement in Romania - New Market Research Report

Do-it-yourself is generally popular in Romania when it comes to home improvement. Depending on the complexity of the task, Romanians tend to fix and decorate their homes on their own or seek the help of friends and acquaintances. People usually undertake tasks like painting and small repairs on their own. Specialists are rarely hired and only in the case of more complex jobs, such as installing insulation or applying ceramic tiles. Given that the home ownership rate in Romania is very high, inhabitants are more likely to invest in their houses and enjoy taking a hands-on approach to any work performed in their homes.

Competitive Landscape

Egger Romania SRL is the leading player in home improvement in Romania, with a retail value sales share of 5% in 2014. Its position is explained by its large production and the fact that it manufactures a product with large demand, namely wooden flooring. The second most important player in home improvement in Romania is Cersanit Romania SA, which accounted for a retail value sales share of 4% in 2014. The company is the owner of the Cersanit brand, a famous name in both floor and wall covering.

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Industry Prospects

As the economic crisis is left further behind, domestic consumption will recover and benefit home improvement. Over the 2015-2019 forecast period, home improvement sales are expected to grow at a CAGR of 2% at constant 2014 prices, to reach RON2.7 billion in 2019. The growth of home improvement will also be supported by the poor quality of the housing stock in Romania, with most houses in the country in need of repairs.

Home Improvement Market Research

Analyse key trends and developments in Romania for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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