Home Improvement in Malaysia - New Study Released

Malaysian consumers prefer to engage in DIY when it comes to home improvement especially for small repairs, and painting walls, for instance. With more information and tips on DIY available on the internet, consumers can easily learn how to do simple tasks themselves. The desire to own one’s own home and to have trendy and sophisticated designs at affordable costs, especially among young consumers, motivates them to invest their time and effort in creating and improving their homes on their own. Furthermore, a greater variety of products that is available for DIY purposes also encourage consumers to perform the tasks by themselves. By doing it themselves, they can reduce their household spending in light of the higher cost of living instead of hiring external service providers.

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Competitive Landscape

Robert Bosch led in home improvement sales with a value share of 3% in 2013. Bosch remained the preferred brand among consumers due to the company’s strong brand presence, new product innovations and updated technology, especially in its renowned series of power tools. The high quality of its products was also one of the key factors that captured consumers’ interest.

Industry Prospects

Home improvement in Malaysia is set to experience negligible growth over the forecast period. The minimal growth is expected due to increasing pressure among consumers to reduce their household spending given the economic slowdown. However, wallpaper will grow by a 3% CAGR during the forecast period. Many consumers are turning to decorative wallpapers in order to add unique touches to their homes instead of more common colours.

Home Improvement Market Research

Analyse key trends and developments in Malaysia for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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