Home Improvement in Indonesia - New Study Released

From: Fast Market Research, Inc.
Published: Sun Oct 04 2015


Do-it-yourself culture prevails in Indonesian villages in terms of house renovation and building. However, with development in the property market in the past few years, more low-cost labourers are available to undertake basic small repairs and paint walls, and demand for such workers is increasing. The daily rate for hiring such workers is relatively low ??" from Rp50,000-70,000 per day, which is affordable for middle-to-upper-income consumers.

Competitive Landscape

Floor covering remained the largest category in home improvement. In 2014, the category saw stronger competition from local players targeting middle-to-lower-income consumers ??" the majority of the Indonesian population. Slower current retail value growth in 2014 led to a price war in ceramic tiles that squeezed the minimal margins further. Mulia Industrindo Tbk PT led floor covering with a retail value share of 23%, followed by Satya Langgeng Sentosa PT (with the Roman brand) with 19%.

Industry Prospects

The new government has a target to increase per capita income in Indonesia within the next few years. If realised, consumers are expected to spend more on home improvement products to improve quality standards within the home. New product variants that aim to provide added value such as eco paints, weather resistant paints and larger and stain-resistant tiles will provide better performance over the forecast years.

Full Report Details at
- http://www.fastmr.com/prod/1055310_home_improvement_indonesia.aspx?afid=302

Home Improvement Market Research

Analyse key trends and developments in Indonesia for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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