Hi-Voltage Surges to Electrify 2009 all Candy Expo at Chicago’s Mccormick Place

From: The Steven Style Group
Published: Sat May 23 2009

All Candy Expo ??" McCormick Place (Booth #2309), Candy Dynamics, a cutting edge marketer of popular sour candy products, announced today that it will debut two shockingly sour new bubble gum products as part of the company’s ever-growing line of Toxic Waste® sour candy, at the 2009 All Candy Expo (ACE). Once again, the company’s booth will be the center of sour power action at the show with: updates for attendees on their ongoing environmental awareness programs and a live appearance by Mr. Toxie Head. The booth will also feature special areas showcasing Professor Sauernoggin’s Landfill of Doom challenging and entertaining website computer game and the return of the popular Toxic Challenge Meter. The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.

Following on the enormous success of recent line extensions, Candy Dynamics broadens its product category offerings with the addition of two new shockingly sour bubble gum products at this year’s show; Toxic Waste® Hi-Voltage Bubble Gum and Toxic Waste® Short Circuits™ Bubble Gum.

Previewed behind closed doors only at the 2008 All Candy Expo, Toxic Waste Hi-Voltage Bubble Gum makes will make its official ACE debut at this year’s show. A delicious hollowed out rope type gum, Toxic Waste Hi-Voltage is filled with a shockingly super-sour powder. Each pack contains a combined more than two feet of delicious bubble gum in three different yummy sour flavors: Amp'd Apple, Black Out Blue Razz, and Surgin' Strawberry and is currently available at retail at an MSRP of $.99.

Toxic Waste® Short Circuits™ Bubble Gum offers miniature 3.2 oz (90g) bite-size pieces of the new Shockingly Sour Toxic Waste® Hi-Voltage Bubble Gum in the same delicious Amp’d Apple, Surgin’ Strawberry and Blackout Blue Razz flavors. Toxic Waste® Short Circuits™ Bubble Gum will be available at retail in Q4 2009 in 12 count display boxes and individually packaged in an eye catching pillow bag with key hole for optional peg hanging at an MSRP of $.99 each.

Candy Dynamics offers an array of existing Toxic Waste candy products that are guaranteed to make all kids pucker with sour delight. The flagship product, Toxic Waste® Hazardously Sour Candy®, has the only double-action sour flavor on the planet, and comes packaged in a novelty toy toxic waste drum. Each container overflows with an assortment of 16 individually wrapped hard candies in five super sour flavors: Green Apple, Watermelon, Lemon, Blue Raspberry, and Black Cherry and is hands down, the most Hazardously Sour Candy on the market. Toxic Waste Hazardously Sour Candy drums are available wherever candy is sold at an MSRP of $.99 each.

Introduced at the All Candy Expo in 2008, the Toxic Waste® Hazardously Sour Candy® and Bank features an oversized version of the company’s flagship toy drum container overflowing with 28 pieces of Toxic Waste Hazardously Sour candy, in an assortment of five sour flavors-Blue Raspberry, Black Cherry, Green Apple, Lemon, and Watermelon. As a bonus, this cool new drum sports a coin slot and doubles as a bank that encourages kids to save their hard earned money, and is a fun collectible for kids and adults alike. The Toxic Waste® Hazardously Sour Candy® and Bank is available at an MSRP of $1.99.

Especially produced for distribution to ghouls and goblins last Halloween, Toxic Waste Nuclear Sludge Sour Bar Laydown Bags contain an assortment of .28 oz (7.9 g) sour Green Apple, Blue Raspberry, and Cherry miniature candy bars sealed in high impact packaging. Originally available exclusively as .7 oz (20g) full-size bars, these sensational new miniature bars offer the same delicious flavor and sour punch in bite-size pieces. The Toxic Waste Nuclear Sludge Sour Bar Laydown Bags offer yummy sour candy
fun and are available in 30 and 80 unit count bags at MSRP’s of $1.99, and $5.00 each, respectively. Priced at MSRPS of $.25 each, the original .7 oz (20g) full-size Toxic Waste Nuclear Sludge Sour Bars continue to enjoy enormous popularity and retail demand nationwide.

The company’s highly popular liquid sour-candy-and-toy-in-one, Toxic Waste Sour Candy Sprays boast an impressive 10 mL of yummy liquid spray candy and are available in four delicious sour flavors: Blue Raspberry, Cherry, Green Apple, and Strawberry, in 12 unit assorted flavor retail display boxes. Each Toxic Waste Sour Candy Spray is capped with one of three collectible Toxic Waste character finger puppets featuring Professor Sauernoggin (the inventor of Toxic Waste Candy), Mr. Toxie Head (Professor Sauernoggin’s Alter Ego), and Hazmat the Lab Rat (Professor Sauernoggin’s faithful pet rat) at MSRPs of $0.99 per spray.

Candy Dynamics’ presence at the All Candy Expo isn’t just about candy. The company will also be passing along the news that in celebration of Earth Day 2009 they proudly hosted their third annual Toxic Waste Hazardously Sour Candy Earth Day Toxic Takedown Challenge™. The Toxic Takedown Challenge promotes environmental awareness for kids of all ages (six years old and up) and encourages them to actively work toward achieving a cleaner planet.

Now through May 31st, 2009, the public is invited to visit www.toxicwastecandy.com to enter the Toxic Takedown Challenge for a chance to win Toxic Waste candy and a $500 United States EE Series Savings Bond. Participants are asked to fill out an entry form and submit a tip or creative idea about what people can do to help the planet and the environment. One lucky grand prize winner will be awarded a week’s supply of Toxic Waste candy and the Savings Bond, plus 25 runner ups will win supplies of Toxic Waste Candy. Winners will be announced on June 8th, with winning entries to be posted on the Toxic Waste website.

Candy Dynamics supports its Toxic Waste candy line with comprehensive marketing campaigns that deliver its message of Sourousity and environmental awareness to more than 50 million kids and their parents each year. This ongoing effort has been responsible for boosting awareness, distribution, sales and consumer demand by leaps and bounds across the USA.

The current campaign, orchestrated by kid marketing guru Steven Style, president of New York’s Steven Style Group includes a careful mix of advertising, public relations sponsorships, sweepstakes promotions and sampling along with the company’s initiative of ongoing dedication to environmental awareness. Elements of this comprehensive program include significant investments in print advertising in kid directed publications such as DC Comics, Archie Comics, Boy’s Life, Nickelodoen (Nick) Magazine and Nickelodeon’s NickToons Magazine. Toxic Waste brand exposure also extends to millions of additional young fans joining the mix through other fully integrated and highly targeted marketing initiatives including product sampling, sweepstakes, radio and TV promotions, and publicity activities.

About All Candy Expo:
The 2009 ALL CANDY EXPO®, held May 19-21, 2009 in Chicago, Ill., USA, delivers the most new products that are proven performers in this economy. In these tough economic times, retailers are seeking out confectionery and snack products because they are profitable, expandable, promotable and recession resistant. The 2009 EXPO is your one-stop shop.  The ALL CANDY EXPO®, sponsored by the National Confectionery Association, is billed as the largest confectionery, cookie and snack show in the Americas and will feature more than 450 companies showcasing the most confectionery and snack products in one place, making it the most valuable, time-effective event in the industry.

About Candy Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of sour candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double-action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further builds its distribution chains in the US and internationally. Line extensions include Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy Sprays, and new shockingly Hi-Voltage and Short Circuits sour bubble gums with other innovative products continually in development for the Toxic Waste brand. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs. For more information, visit www.toxicwastecandy.com.

ATTENTION EDITORS: A hi-res graphic of Toxic Waste® Short Circuits™ Bubble Gum is available at:

Tom Dugan
The Steven Style Group
New York, NY 10018
Company: The Steven Style Group
Contact Name: Tom Dugan
Contact Email: tomd@stylegroup.com
Contact Phone: 212-465-1290

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