Heating Appliances in Morocco - New Market Research Report

From: Fast Market Research, Inc.
Published: Thu Feb 11 2016

Moroccan households experienced a rise in purchasing power over the review period. This has enabled many individuals to think about making improvements in their living conditions, a trend that saw some Moroccans purchase heating appliances for use during the cold winter months. This trend extended to young working individuals who bought such products for their parents. Growth in the category was further supported by the expansion of electricity supplies into small villages and rural areas.

Competitive Landscape

Heating appliances in Morocco remains very fragmented, being dominated by “others” which accounted for 81% of volume sales in 2015. The leading branded operator in the country, the Turkish player Arçelik AS, recorded an 8% volume share, achieved largely through its effective positioning, competitive prices and strong distribution strategy.

Industry Prospects

The heating appliances category in Morocco is expected to record a CAGR of 2% in terms of both retail volume and value at constant 2015 prices over the forecast period. This will represent something of a slowdown compared with 2015 and the review period, mainly due to the fact that there is a growing trend of people buying and installing split air conditioners that offer both heating and cold air features.

Full Report Details at
- http://www.fastmr.com/prod/1112689_heating_appliances_morocco.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Heating Appliances in?Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Heating Appliances in Morocco?
* What are the major brands in Morocco?
* Are central heating units inhibiting potential growth for electric fires?
* Has innovation in panel heaters led to an upturn in fortunes for the category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Heating Appliances in Japan
- Heating Appliances in Hungary
- Heating Appliances in Greece
- Heating Appliances in the Czech Republic
- Heating Appliances in Germany

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Contact Name: Bill Thompson
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