Heating Appliances in Australia: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Sun Mar 20 2016

Winter 2015 remained unseasonably warm across most of Australia, with maximum temperatures equal to the eighth warmest on record for winter, while mean temperatures were the ninth warmest on record. One exception, however, was Tasmania, which observed its tenth-coolest winter and this was also reflected in cooler than average temperature in parts of central Victoria and southeastern New South Wales. This helped to slightly boost sales of heating appliances in Australia during 2015. Volume and current value sales in the category declined by just 1% over the course of the year, indicating that the cooler than average temperatures in these regions prompted more people to purchase new heating appliances, saving the category from recording steeper declines.

Competitive Landscape

Woolworths Ltd led sales of heating appliances in Australia in 2015 with a 15% volume share, while Wesfarmers Ltd was in third position with a 12% volume share. The strong positions of these two retailers show that private label remained the major player in the category at the end of the review period. Moreover, sales of branded heating appliances are dominated by economy brands due the low levels of brand recognition for heating appliances among Australian consumers.

Full Report Details at
- http://www.fastmr.com/prod/1126506_heating_appliances_australia.aspx?afid=302

Industry Prospects

Climatic factors are set to continue having a negative impact on sales of heating appliances during the forecast period as the El Niņo weather pattern is set to dominate the Australian climate for much of the forecast period, bringing even milder winters to the country and thereby further reducing the need for heating appliances.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Heating Appliances in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Heating Appliances in Australia?
* What are the major brands in Australia?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Heating Appliances in Japan
- Heating Appliances in Austria
- Heating Appliances in Hungary
- Heating Appliances in Greece
- Heating Appliances in the Czech Republic

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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