Hair Care in Vietnam - New Report Available

From: Fast Market Research, Inc.
Published: Tue Oct 13 2015


In response to the rising demand for natural products, hair care manufacturers tended to advertise their offerings as being augmented with natural ingredients. Pantene Nature Care claimed to be made from avocado oils, melon essence and aloe vera. Sunsilk Dream Smooth and Silky was advertised as being enriched with five natural oils. In addition, Double Rich Collagen was promoted as being made from collagen and natural oils, while Head & Shoulders Eucalyptus claimed to be supported by a soothing itch-control formula that contains eucalyptus.

Competitive Landscape

In 2014, Unilever Vietnam International continues to lead hair care, with a 37% share of retail value sales. Procter & Gamble Vietnam follows with a retail value share of 29%. Both companies own a diversified product portfolio that caters to different consumer groups. They are also active in launching new products to respond to changes in consumer behaviour. Advertising campaigns are carried out on a regular basis to constantly remind consumers of their brands. Distribution was also expanded to reach out to more rural consumers.

Full Report Details at
- http://www.fastmr.com/prod/1057957_hair_care_vietnam.aspx?afid=302

Industry Prospects

Living standards in the country have been rising, and consumers tend to look for more sophisticated products. The demand for naturally positioned products is set to rise as consumers believe that products made from natural ingredients will best nourish their hair. In addition, consumers are likely to visit hair salons for hair perming, colouring and straightening on a more regular basis, which will lead to different hair issues. Hence, they will look for offerings with deeper treatments, such as TRESemmé.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Hair Care in?Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Vietnam?
* What are the major brands in Vietnam?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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