Hair Care in Slovenia - New Market Study Published

From: Fast Market Research, Inc.
Published: Wed Jul 23 2014

Similar to other beauty and personal care categories hair care witnessed increasing demand for added value in products and a good price:quality ratio became an essential factor in purchasing decisions for an increasing number of price-sensitive consumers. To stand out from the crowd, hair care products took inspiration from salon and skin care, incorporating extra features into their formulas. Segmentation and targeting specific problems, such as greasy hair or hair loss, also gained in importance.

Competitive Landscape

The competitive environment in hair care in Slovenia was quite concentrated in 2013 with the leading three companies controlling a 68% value share in 2013. The leader was Henkel, which struggled to defend its share due to the consumer shift towards less expensive brands. The company therefore recorded a one percentage point decline and finished the year with a 23% share. Runner-up, L'Oreal, accounted for a 23% share, whereas its 19% share earned Procter & Gamble third position in 2013.

Full Report Details at

Industry Prospects

With the increasing demand for deeper care and professional benefits, hair care is expected to witness many new product launches claiming improved performance over the forecast period. It is also likely that hair care will witness the introduction of new ingredients from the rapidly developing algae and seaweed industry. Some of the most significant developments globally in this field in 2013 were the introductions of SymHair Force 1631, a natural ingredient from microalgae that helps to prevent hair loss and Keramare, an ingredient from brown seaweed which claims to strengthen and repair hair from the inside. With increasing demand for natural ingredients and added-value products in Slovenia, similar ingredients are expected to be added to hair loss products and penetrate the category in the future, beginning in the premium segment.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Slovenia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

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For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Hair Care in Lithuania
- Hair Care in Turkey
- Hair Care in Estonia
- Hair Care in Latvia
- Hair Care in Poland
Company: Fast Market Research, Inc.
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