Hair Care in Morocco - New Report Available

Hair care recorded a strong performance in value terms with growth of 8% in 2014 due to continuous innovation, which stimulated demand and helped achieve higher average unit prices. In addition, individual styles, and a professional and clean appearance remained important factors and trends among Moroccan consumers.

Competitive Landscape

L’Oréal Maroc led hair care in 2014 with a 27% value share. The company was recognised as the major manufacturer of several successful hair care brands, including Garnier, Elsève, and L’Oréal Paris. L’Oréal diversified and extended its products by creating several brand extensions within the same product line, such as the range of hair colourants positioned according to the ammonia concentration levels under its Garnier brand, including Garnier Color Intense, Garnier Color Naturals, and Garnier Nutrisse. In addition, the company’s packaging and marketing strategies were pertinent and attractive.

Full Report Details at
- http://www.fastmr.com/prod/1014760_hair_care_morocco.aspx?afid=302

Industry Prospects

Hair care is expected to maintain a healthy value performance in Morocco over the forecast period. Saturation in the hair care category should lead to interesting changes due to product innovation and product differentiation. Compared with the review period, the value performance should be stable, with intense price competition. Hair care is set to post a value CAGR of 8% at constant 2014 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Morocco?
* What are the major brands in Morocco?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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