Hair Care in Bolivia - New Market Research Report

From: Fast Market Research, Inc.
Published: Mon Jun 23 2014


During 2012, Bolivian consumers continued to look for hair care products which are positioned to suit their specific gender. As a consequence, many of the hair care brands which did previously not engage in gender segmentation began to offer products which target either men or women. Many Bolivian consumers are now more aware than ever of the different needs of female and male hair and this motivated them to look for products which can satisfy these unique gender needs. In addition, many Bolivian hair care companies are now offering different products depending on the region of the country. For instance, anti-dandruff shampoo is very popular in the cities of western Bolivia, while in eastern cities these products are subject to lower demand. It is important to note, however, that these trends are more marked among middle-income and high-income consumer groups.

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Competitive Landscape

Unilever Andina Bolivia SA maintained the lead in hair care in Bolivia during 2012 with a 30% value share. The company’s hair care brands include Dove, Head & Shoulders and Sedal, all of which are among the most popular hair care brands in Bolivia. In addition, the company invests heavily in advertising and distribution, which has allowed it to reach a high proportion of Bolivian consumers. Sedal, in particular, is perceived as a very useful product for the hair of Bolivian women.

Industry Prospects

Moderate rates of growth are expected in hair care during the forecast period due to the high penetration of standard shampoo, the largest hair care category in Bolivia. However, it is expected that the innovation in terms of launching segmented products which cater to various different target segments of the population is set to advance following the launch of Clear by Unilever during 2012 and, moreover, that this will most likely boost dynamism within the category during the forecast period. In addition, smaller categories such as styling agents are expected to continue attracting consumers and improving the overall fortunes of hair care in Bolivia throughout the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Hair Care in?Bolivia market research report includes:

* Analysis of key supply-side and demand trends

About Fast Market Research

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