Eyewear in Italy - New Market Research Report

From: Fast Market Research, Inc.
Published: Mon Nov 16 2015

Recovery for sales of eyewear in 2015 after years of decline and stagnation

In 2015, the trend towards higher demand for eyewear continued, with growing numbers of Italian consumers needing visual correction. The ageing population and the increasing use of electronic devices with screens such as laptops and tablets were the major drivers of this development. Value sales of eyewear continued to perform well in 2015, as did volume sales. Nevertheless, strong competition at retail level, notably in terms of the attractive offers available through internet retailing, generated downwards pressure on prices, although this effect was counterbalanced by upwards pressure from the importance of the fashion aspect on the one hand and the increasing incidence of myopia among young adults and children on the other.

Fashion, convenience and innovation drive sales of eyewear in 2015

Full Report Details at
- http://www.fastmr.com/prod/1072739_eyewear_italy.aspx?afid=302

With daily disposable lenses being one of the fastest growing categories in value terms, convenience seems to be playing an increasingly important role. Italian consumers seek fast and easy eyewear which is also affordable and high-quality and retailers and manufacturers increasingly offer these across various retail distribution channels while consistently improving materials and the wearing comfort of eyewear. Thus, innovative features and improvements, especially in contact lenses and spectacle lenses, played an important role in 2015, as did the use of lightweight materials and muted colours in spectacle frames. Combined with these trends, the social value of looking young continues to gain importance in Italy and consumers continue to be attracted by the latest looks such as the urban/hipster/intellectual look, which usually requires glasses or sunglasses.

Improved customer service and sales support reinforce relationships

Luxottica Group and Safilo Group, both of which are Italian companies operating in spectacles, were among the leading companies in eyewear at global level in 2014. While there is a large number of players in spectacles, contact lenses is a more concentrated category. As a result, in order to compete for sales, several players have decided to reinforce their customer service, renovating their websites in order to improve the complete sales process from taking orders to delivering products. These same strategies are also likely to be adopted by spectacles players during the forecast period following the passing of new laws which limit private health insurance reimbursements, means that these players are likely to face more difficulties in selling their most expensive products.

Internet retailing continues to gain ground

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