Bahrain Consumer Electronics Report Q4 2015 - New Market Report

From: Fast Market Research, Inc.
Published: Tue Sep 29 2015

Bahrain is a high - income market, making it a lucrative market for consumer electronics vendors, even as overall market size is limited by the small population. Premium vendors fare particularly well in Bahrain, where 56% of households are forecast to have incomes of USD50,000 or more in 2015, and a strong culture of fashion oriented conspicuous consumption. There are however challenges for vendors operating in Bahrain, most notably the maturity of the devices market, with high penetration even in newer device categories such as smartphones and tablets, requiring vendors to apply targeted strat egies due to an absence of 'low- hanging fruit'. Meanwhile, political stability presents downside risk and Bahrain is susceptible to falling oil prices, with the government and private businesses expected to rein in spending if the low prices persists for a considerable period .

Full Report Details at

Headline Expenditure Projections

Computer Sales: The market will increase from USD146.0mn in 2014 to USD148.0mn in 2015. We expect that tablets and notebook hybrids will dominate the consumer market in 2015, although tablet growth will slow from recent years after a rapid initial diffusion of ownership and lengthening replacement cycles.

AV Sales: The market will increase from USD122.0mn in 2014 to USD123.0mn in 2015. A stabilisation in digital camera volumes after steep declines in recent years will enable TV set growth to push the AV market back into positive growth territory.

Handset Sales: We forecast a decline from USD265.0mn in 2014 to USD262.0mn in 2015. Market maturity, resulting in diminished smartphone growth potential, combined with price erosion as Chinese brands expand internationally, will result in a contraction in handset market value in 2015.

The Bahrain Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Bahrain.

BMI Research's Bahrain Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Bahrain.

Key Benefits

* Benchmark BMI's independent consumer electronics industry forecasts for Bahrain

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