Baby and Child-Specific Products in Pakistan - New Market Research Report

From: Fast Market Research, Inc.
Published: Fri Aug 21 2015

In 2014, Pakistani consumers were more attracted to the offers of imported brands, especially Chinese-origin baby and child-specific products, due to the economic prices and high quality offered by imported baby and child-specific brands.

Competitive Landscape

Johnson & Johnson Inc led baby and child-specific products with value sales of PKR1.5 billion in 2014. Johnson & Johnson products are widely available in all types of trade outlets. The baby brand enjoys top-of-mind awareness among mothers. Johnson & Johnson Inc focuses on leveraging its strong distribution network to make products visible and accessible to consumers instead of emphasising on television advertisements for sales promotion.

Industry Prospects

Over the forecast period, there will be a number of imported brands competing for greater value shares in baby and child-specific products. Those brands will adopt a retailer-friendly strategy instead of making heavy investments in television commercials for the sales promotion of their products. Companies will encourage retailers to act as brand representatives and will offer them high margins and other financial schemes such as a free motorcycle for achieving a specific sales volume.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Pakistan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby and Child-specific Products in Pakistan?
* What are the major brands in Pakistan?
* What are the movements in unit prices across categories?
* What is the penetration of premium baby care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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