Baby and Child-Specific Products in Japan - New Market Research Report

In 2014, baby and child-specific products posted a current value decline of 1% to sales of ¥45 billion. In Japan, the birth rate continued to decline over the review period, falling from 8.4 per 1,000 inhabitants in 2009 to 7.7 in 2014, according to Euromonitor International’s Countries & Consumers statistics. This meant Japan had the second lowest birth rate globally. With a declining birth rate, demand for baby and child-specific products fell.

Competitive Landscape

In 2014, Pigeon Corp continued to command the leading position in baby and child-specific products with a 26% value share. Pigeon’s Baby skin care line celebrated its 40th anniversary in 2014, with the company updating some of the products within the range. In March, Pigeon introduced a new Baby skin care series with moisturising ingredients similar to vernix, which is a cream-like fat protecting the baby inside the womb. The company was present across various categories with competitive shares, which helped to strengthen its image as a baby and child-specific specialist among Japanese consumers.

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Industry Prospects

Baby and child-specific products in Japan is set to register a further contraction over the forecast period, posting a value CAGR decline of 1% at constant 2014 prices. The declining birth rate and falling number of babies and children in Japan will be a long-term challenge for manufacturers. According to Euromonitor International’s Countries & Consumers statistics, the population of babies and infants aged 0-2 in Japan is forecast to decline by 2.4% annually over 2014-2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Baby and Child-specific Products in?Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby and Child-specific Products in Japan?
* What are the major brands in Japan?

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