BDI Marketing Energizes 2009 all Candy Expo with Mini thin Rush Family of Energy Products

From: The Steven Style Group
Published: Mon May 25 2009


BDI Marketing, marketers of the popular Mini Thin® family of energy products, is showcasing its popular family of energy products at the 2009 All Candy Expo being held today through May 21st in Chicago’s McCormick Place Convention Center. Among the featured products within BDI’s display, booth #2358, will be its delicious new mango flavored triple strength 2 ounce energy drink shot, Xtreme Energy Rush™ and the company’s refreshing spearmint flavored Mini Thin Rush Energy Gum The announcement was made by Karen Windle-Burcham, President of BDI Marketing.

Three times stronger than a single cup of coffee, Xtreme Energy Rush packs a Triple Strength punch that provides the body with a SHOT of long lasting energy. Busy people looking to feel the rush of pure energy will experience renewed buzz as a result of Mini Thin’s new high quality triple strength supplement. Available in a delicious mango flavor, Xtreme Energy Rush shots are sugar-free and unbelievably contain no carbs ??" all at an MSRP of $2.99 each.

Triple Strength Xtreme Energy Rush ingredients include mega doses of Caffeine, which acts to increase mental alertness, and helps to provide an increase in energy levels; L-Taurine, an important amino acid involved in a large number of metabolic processes in the visual pathways, the brain and nervous system, and cardiac function; Vitamins B6 and B12, which provide natural boosts of energy; and Niacin, which helps the body process carbohydrates and fat efficiently. Xtreme Energy Rush is powerful yet conveniently sized in a 2 ounce single serving bottle.

Xtreme Energy Rush joins BDI’s ever growing family of incredibly popular 2 ounce liquid energy drink shots currently available in original Berry, Orange, Lemon-Lime and AM Mocha. Created with busy and active people in mind, they are the optimal alternative to consuming high-sugar energy drinks.

All Mini Thin 2 ounce liquid shot products, including the new mango flavored Triple Strength Xtreme Energy Rush liquid energy shot, are available now at retail stores nationwide at an MSRP of $2.99 each.

Guaranteed to solve anyone’s personal energy crisis with its powerful and long lasting energy boost, Mini Thin Rush Energy Gum was created for people on the go, looking to get-up-and-go, and wanting to keep on going and going and going. This delicious, new spearmint flavored energy gum delivers the equivalent thrust of energy offered by the company’s flagship 2 ounce liquid, 6 hour energy drink shots with just two pieces of gum. Each pack of Mini Thin Rush Energy Gum contains eight pieces of gum which equals the same oomph offered by four individual energy drink shots at a fraction of the price. As an added bonus, the gum provides breath refreshment and offers big savings over consuming traditional energy drinks or coffee.

Delivering a jolt of refreshing and instant, crash-free 6 hour energy, Mini Thin Rush Energy Gum is packed with the same highly stimulating ingredients found in the company’s 2 ounce liquid energy drink shots but in gum form including mega doses of Caffeine, L-Taurine, Vitamins B6 and B12, and Niacin. Mini Thin Rush Energy Gum is available now at an MSRP of $1.99 per pack.

BDI Marketing supports its Mini Thin Rush energy franchise with wide reaching yet highly targeted marketing campaigns that reach millions upon millions of consumers each year. This ongoing effort has been responsible for boosting awareness, distribution, sales and consumer demand by leaps and bounds across the USA.

The current campaign, orchestrated by marketing guru Steven Style, president of New York’s Steven Style Group includes a careful mix of advertising, public relations sponsorships, sweepstakes promotions and sampling. Elements of this comprehensive program include significant investments in print advertising in publications such as NASCAR Pole Position, WWE Magazine (World Wrestling Entertainment), and Hooters Magazine. Mini Thin Rush brand exposure also extends to millions of additional consumers joining the mix through other fully integrated and highly targeted marketing initiatives including product sampling, sweepstakes, radio and TV promotions, and publicity activities.

About All Candy Expo:
The 2009 ALL CANDY EXPO®, held May 19-21, 2009 in Chicago, Ill., USA, delivers the most new products that are proven performers in this economy. In these tough economic times, retailers are seeking out confectionery and snack products because they are profitable, expandable, promotable and recession resistant. The 2009 EXPO is your one-stop shop.  The ALL CANDY EXPO®, sponsored by the National Confectionery Association, is billed as the largest confectionery, cookie and snack show in the Americas and will feature more than 450 companies showcasing the most confectionery and snack products in one place, making it the most valuable, time-effective event in the industry.

About BDI Marketing:
Body Dynamics, Incorporated was founded in 1981 as a small mail-order company. The company has evolved into a major marketer and distributor of over-the-counter pharmaceuticals and dietary supplements operating under the BDI Marketing banner. BDI Marketing’s product lines are distributed primarily within the convenience store channel, where the company has established itself as the category leader. Thriving on a reputation of quality, innovation, and excellence in customer service, BDI Marketing has continued to dominate the marketplace, consistently achieving impressive sales results. For more information, visit www.bdimarketing.com

Attention Editors:
Hi-res photography of BDI Marketing’s Mini Thin® family of energy products is available for use at:
http://www.stylegroup.com/MTRushLiquid 5X Pyramid CMYK.JPG
Company: The Steven Style Group
Contact Name: Tom Dugan
Contact Email: tomd@stylegroup.com
Contact Phone: 212.465.1290

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