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[USPRwire, Tue Jun 10 2014] Away-from-home tissue and hygiene is a category of products which are purchased mainly by commercial organisations and this remains a very new category in tissue and hygiene Iran. As a result, sales of away-from-home tissue and hygiene are considerably less developed than retail tissue and hygiene sales. Few products are present in the category, with only boxed facial tissues, incontinence and toilet paper recording significant AFH sales in Iran at the end of the review period.

Competitive Landscape

There is no significant AFH tissue and hygiene supplier operating in Iran. Key retail suppliers such as Pars Crepe, Morvarid-E-Panberes Co and Pakan Paper Products also provide their products to AFH clients at very similar prices to retail channels. Many smaller AFH customers, particularly in the horeca channel, simply visit wholesalers and purchase tissue and hygiene products as and when required. The underdeveloped nature of the segment has not changed in recent years.

Full Report Details at
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Industry Prospects

It is expected that AFH tissue and hygiene will remain relatively underdeveloped in Iran during the forecast period. Although new products such as AFH napkins and AFH paper towels are expected to emerge in away-from-home channels during the forecast period, due to the lack of strong professional suppliers in the category, further expansion of the category is likely to be difficult during the forecast period. In addition, the majority of AFH clients in Iran will continue looking for more basic products. As a result, sales of value-added wipes and tablecloths are likely to remain very marginal during the forecast period. However, due to the low base from which AFH tissue and hygiene is rising in Iran, positive value growth is expected in constant 2013 terms during the forecast period.

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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