Away-From-Home Tissue and Hygiene in Australia - New Market Report

AFH incontinence experienced the largest value growth at 9% within AFH tissue and hygiene in 2014. The increasing number of people aged 65 and over became a major contributory factor in this growth. Due to specific demographics, most consumers use moderate/heavy incontinence products. The increasing demand for incontinence products led to slight price increases, despite the fact that aged care homes are price conscious. Increasing demand, financial support from the government and a lack of substitute products are three major reasons for the unit price increase in AFH incontinence.

Competitive Landscape

Kimberly-Clark Australia and Asaleo Care are major players in the AFH arena. Price is often a deciding factor in AFH and large companies have a competitive advantage as they can offer low prices due to economies of scale. Both companies are international and have local manufacturing plants, which allows them to be less dependent on fluctuations of the Australian dollar which hit its lowest level since 2010 at the end of 2014.

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Industry Prospects

AFH tissue is expected to record a modest 1% value CAGR over the forecast period. The weak Australian dollar makes price competition very hard. Local manufacturers Kimberly-Clark Australia and Asaleo Care are enjoying the opportunity to produce at lower comparative unit costs. These leaders are expected to strengthen their presence in Australia, while importers are struggling with the negative value growth of the Australian dollar in the second half of 2014. This might have a negative impact on imports of AFH tissue in 2015-2016, making imports from Asian countries less attractive for small companies.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Australia?

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