Away-From-Home Tissue and Hygiene in Algeria - New Market Report

Today's young parents tend not to seek guidance on parenthood, preferring instead to fend for themselves by referring to books and television shows on this subject. They are influenced by media activity that encourages them to buy a range of baby and child-specific products for different uses, products that previous generations did not place any importance on; however, the sensitivity and awareness of new parents towards their newborn child is considered to be higher than previously. Nevertheless, most new parents cannot afford luxury products, so they search for affordable alternatives that are easily available, reflecting the fact that overall Algeria is a mass market.

Competitive Landscape

Johnson & Johnson Inc is by far the leading operator for baby and child-specific products, posting a current value share of 21% in 2013. Offering a quality that meets international standards, Johnson & Johnson's diverse range of products is available in all stores and prices are considered to be affordable - the key factors for the success of this company.

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Industry Prospects

It is anticipated that baby and child-specific products will post a CAGR of 4% at constant 2013 prices over the forecast period. The birth rate is increasing, which is set to contribute to a rise in demand for baby and child-specific products. However, mass products, which are provided at accessible prices largely by national manufacturers, are expected to gain share at the expense of premium products, in part as a result of the high inflation in the country, meaning that international brands will be at risk of losing share.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Algeria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby Care in Algeria?
* What are the major brands in Algeria?
* What are the movements in unit prices across categories?

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