Argentina Consumer Electronics Report Q1 2016 - New Report Available

From: Fast Market Research, Inc.
Published: Thu Dec 31 2015

We hold the view that 2016 will witness the Argentin e consumer electronics market decline significantly in US dollar terms due to the sharp devaluation of the peso. We had changed our forecasts in the Q415 report to reflect on the positive growth in 2015 but we expect the market to again be disrupted by significant peso depreciation against the US dollar in 2016, which will have the most severe impact on the PC and AV segments, extending the run of handset spending outperformance. We believe the outlook for Argentina is stronger over the medium term, particularly from 2017-2019. Areas of growth we identify include smartphones, tablets, hybrid notebooks and smart TVs. However, we highlight there is considerable downside risk with Argentina vulnerable to external shocks should the global economic climate become more hostile.

Full Report Details at

Headline Expenditure Projections

Computer Hardware Sales: USD1.99bn in 2015 to USD1.72bn in 2016, a decrease of 13.5%. Peso devaluation will hamper the growth of the PC market significantly in 2016.
AV Sales : USD2.19bn in 2015 to USD1.81bn in 2016, a contraction of 16.8%. AV sales are expected to underperform in 2016 as a result of negative impact of peso depreciation being exacerbated by the fact TV set demand was brought forward to 2014 by the FIFA World Cup.
Handset Sales : USD2.44bn in 2015 to USD2.33bn in 2016, a decrease of 4.4%. Outlook for slower depreciation should increase affordability of smartphones among Argentine consumers, resulting in substitution for more expensive models.

The Argentina Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Argentina.

BMI Research's Argentina Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Argentina.

Key Benefits

* Benchmark BMI's independent consumer electronics industry forecasts for Argentina to test other views - a key input for successful budgeting and strategic business planning in the Argentinian consumer electronics market.
* Target business opportunities and risks in Argentina through our reviews of latest industry trends and major deals, projects and investments.

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