Fast Market Research recommends "Air Treatment Products in the US" from Euromonitor International, now available

[USPRwire, Wed Apr 01 2015] Although the market for air treatment products is largely commodified, as proven by the strong growth in economy brands such as Haier, Americans who buy air treatment appliances out of necessity are willing to pay. Allergy sufferers comprise an increasing portion of the population (the Allergy and Asthma Center reports that 50-60 million Americans suffer from allergies), and at the same time allergy seasons are becoming longer with allergens such as pollen and ragweed released earlier in the year. Many allergy sufferers turn to speciality websites for their purchases, returning for replacement parts and filters rather than purchasing a new machine.

Competitive Landscape

Jarden Corp remained the market leader within air treatment products in 2014, with a 17% volume share, followed by Kaz Inc (owned by Helen of Troy Ltd), with 9%. Jarden and Kaz Inc both lost slight market share in 2014, as did the third and fourth largest companies by volume, Hunter Fan Co and Lasko Products. This points to an increasing diversification of the competitive landscape, as demonstrated by new players such as Haier.

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Industry Prospects

Air treatment products is projected to experience a 2% CAGR in volume and a 4% CAGR in value terms at constant 2014 prices between 2014 and 2019. Although there is expected to be an overall increase year-on-year for the category as a whole, individual products will likely see more volatile movement, as the past has shown. Very few air treatment products are produced domestically, and the availability of new models is dependent on international shipments which are subject to trade regulations and logistical hurdles. Air treatment products are also more heavily subject to recalls than other types of appliances due to their more potentially dangerous nature. Product recalls will likely affect the demand in the future as they have in the past, resulting in an ebb and flow of consumer interest in certain categories.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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