Air Treatment Products in the Philippines - New Report Available

Higher disposable incomes and the residential housing boom continued to fuel the growth of air treatment products in 2015. The availability of affordable housing options and rent-to-own schemes enabled more Filipinos to afford their own homes. This encouraged the purchase of air treatment products to furnish their homes with.

Competitive Landscape

Concepcion Industrial Corp led air conditioner sales with a volume share of 36% in 2015. The company’s multi-tiered marketing strategy positively contributed to sales of both window and split air conditioners. Its Condura brand focused on a more price-conscious segment of the category, and its Carrier brand on the premium side. Together with its local expertise and workmanship, the company was able to maintain its leadership in air conditioners in Philippines in 2015.

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Industry Prospects

Air treatment products is expected to grow by a 6% CAGR over the forecast period compared with a 5% CAGR recorded over the review period. The higher growth rate can be attributed to the continued increase in demand for air conditioners and cooling fans as disposable incomes rise and consumer lifestyles change.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Treatment Products in?Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Philippines?
* What are the major brands in Philippines?
* Are split air conditioners taking share from room and window units?
* Is construction a key retail channel for distribution in Philippines?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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