Air Treatment Products in the Czech Republic - New Market Report

Air treatment products registered a 2% increase in retail volume sales in 2013. The long summer and high temperatures boosted sales. Most air treatment products are highly seasonal and demand benefits from hot weather. However, such products (mostly air conditioners) were considered unnecessary and expensive by consumers and were not very popular. The improved economic conditions in the country did, however, raise the interest in such products as households enjoyed higher disposable income in 2013. Current value sales of air treatment products remained static stagnated due to an intensified competitive landscape, which exerted downward pressure on unit prices of most air treatment products.

Competitive Landscape

Two strong manufacturers of air treatment products fought for leadership in 2013. Fast CR has overtaken the domestic company Eta, to lead with a 13% share of retail volume sales. The company posted the biggest retail value share increase of one percentage point in 2013, thanks to a wide product portfolio, a focus on lowering unit prices and selling products online.

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Industry Prospects

Air treatment products is expected grow by a 1% retail volume CAGR over the forecast period, though a negative 1% constant value CAGR is predicted. Sales will be impacted by the ongoing fall in unit prices and the Czech economy's recovery from recession. The biggest threat to forecast growth lies in the weather. A short and rainy summer can have a strong negative impact on sales of air treatment products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Treatment Products in?Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Czech Republic?
* What are the major brands in Czech Republic?
* Are split air conditioners taking share from room and window units?

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