New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
[USPRwire, Fri Apr 17 2015] In 2014, air treatment products grew by 4% in retail volume and 6% in current value, to reach 7.6 million units and RUB49.2 billion. Air treatment products saw a slowdown in its development following rapid growth earlier in the review period, which was due to unusual weather conditions in 2010 and 2011. During these years, the summer seasons in the European part of Russia were extremely hot, which was the key driver behind the increased demand for air treatment products.
Golder Electronics leads in air treatment products, accounting for a 5% retail volume share. The company offers a wide choice of air purifiers and cooling fans, as well as window air conditioners under its leading Vitek brand. Golder Electronics has been able to develop strong brand awareness of its Vitek brand among Russian consumers. The company attained a stronger position in the category after the financial crisis by targeting lower income consumers.
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Air treatment products is expected to see CAGRs of 4% in both volume and constant value terms between 2014 and 2019, to reach 9 million units and RUB58.5 billion at constant 2014 prices. Despite the strong growth of the category over 2010-2011, the penetration of air treatment products in Russian households remains relatively low. For this reason, air treatment products still has strong potential and is likely to demonstrate further healthy growth over the forecast period. Weather conditions will remain one of the major factors impacting sales of air treatment products.
Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Treatment Products industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Treatment Products in Russia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Air Treatment Products in Russia?
* What are the major brands in Russia?
* Are split air conditioners taking share from room and window units?
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