Air Treatment Products in Israel - New Market Study Published

From: Fast Market Research, Inc.
Published: Sun Aug 02 2015

Throughout 2014, the Israeli government continued to offer price subsidies of between NIS800 and NIS 1,800 to people looking to replace their existing air conditioning units which are over seven years old. In addition, these consumers were offered free disposal of the old air conditioning unit and free installation of the new one. The aim of this programme is to reduce energy usage in Israeli households and improve energy conservation. This was the main reason for the higher volume than value growth in both air conditioners and air treatment products in 2014 as it led to the average unit price of air treatment products decreasing.

Competitive Landscape

Local company Electrostar Ltd maintained its leading position in air treatment products in 2014 with a 29% volume share. The company’s strong position in the category can be attributed mainly to Electrostar's strong leading positions in ceiling fans, desk fans and standing fans, three categories which combined accounted for 57% of total retail volume sales in air treatment appliances in Israel during 2014. Electrostar manufactures and markets fans under the brand names Blue Star, Star, and Briza and it also markets ceiling fans under the Hunter and Fanimation brands.

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Industry Prospects

Air treatment products is expected to increase in volume at a CAGR of 6% over the forecast period, while value sales are expected to increase at a CAGR of 3% in constant 2014 terms. This is expected to be as period performance in volume terms to the 5% volume CAGR recorded in the category over the review period, although value growth is expected to be commensurate with the 3% value CAGR recorded in air treatment products over the entire review period in constant 2014 terms. The average unit price of vacuum products is expected to continue declining over the forecast period, falling at a CAGR of -3% in constant 2014 terms, a trend which is expected to encourage demand and boost volume sales at the expense of value growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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