Recently published research from Euromonitor International, "Air Treatment Products in Hungary", is now available at Fast Market Research

[USPRwire, Mon Feb 15 2016] Retail volume sales of air treatment products increased by 7% in 2015, while retail value sales saw growth of 9%. Sales of air treatment products that are used for health reasons like air purifiers, air humidifiers and dehumidifiers enjoyed more dynamic sales growth than air treatment products used for improving comfort levels like air conditioners. Retail volume sales of air purifiers grew by 10% in 2015, whilst humidifiers and dehumidifiers saw corresponding growth of 7% and 5%, respectively. An increasing number of Hungarians suffer from allergy symptoms and chronic respiration difficulties, due to smog in cities and air pollution, and are buying air treatment products as a result.

Competitive Landscape

Air treatment products in Hungary is relatively fragmented, due to the high number of different product categories. LG Electronics Kft retains its leading position in air treatment products, accounting for a retail volume sales share of 20% in 2015. LG is a well-known and trusted brand with a strong presence in the country, while it benefits from its presence in other electronic goods segments. Its leadership of the category is mainly based on its leading position in split air conditioners, where it accounted for a leading retail volume sales share of 41% in 2015. The company also led window air conditioning in 2015, while it ranked second and fifth in dehumidifiers and room air conditioning, respectively.

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Industry Prospects

Retail volume sales of air treatment products are expected to grow at a CAGR of 5% over the forecast period. The extremely hot summer period in 2015 is likely to influence the decision of consumers to buy new air treatment products over the coming years. Furthermore, air pollution in the country’s major cities, especially in Budapest, and the rising incidence of respiratory problems will drive demand for air purifiers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Treatment Products in?Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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