Air Care in the Netherlands - New Study Released

According to Euromonitor International's estimates, Peru stands as the country with the lowest per capita consumption of air care, in value terms, in Latin America. Air care is considered to be a complimentary product in Peru and is traditionally only used by upscale households, as middle-income households found this product unaffordable. However, over the course of the review period, rising consumer budgets, stronger advertising and increased availability of different packaging sizes and formats boosted sales. Middle-income Peruvian consumers are progressively beginning to demand air care as they want to provide a pleasurable fragrance to their homes after cleaning. As a result, air care posted 8% growth in current value terms, in 2013, which was marginally below the performance observed the previous year.

Competitive Landscape

There are three key players in this arena; SC Johnson & Son del Peru SA, Intradevco Industrial and Clorox Peru SA, with 30% value share for the two first companies and 26% value share for the latter in 2013. These companies benefit from a good reputation achieved by participating in other home care categories. In addition, they support their brands with advertising, have a good distribution network and usually engage in product innovation.

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Industry Prospects

Air care is set to post a value CAGR of 5% in constant 2013 prices over the forecast period, in line with the performance observed during the review period. Rising disposable incomes of Peruvian consumers will allow some middle-income consumers to begin purchasing air care in order to create a pleasant lasting ambience at home or in their cars.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Air Care in?Peru market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Peru?
* What are the major brands in Peru?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?

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