Air Care in Vietnam - New Study Released

In 2014, many controversial debates about health issues related to air care usage were found in the media. According to many articles, frequent exposure to chemicals such as dichlorobenzene, formaldehyde and phthalates found in most air care products could lead to serious health issues such as hormone disorder, inborn defects, respiratory and cardiovascular diseases. Consequently, many consumers tended to be more cautious in their air care usage especially households with pregnant women or young children. Many people even decided to stop using air care as a result of their belief that these products are unnecessary and unhealthy.

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Competitive Landscape

SC Johnson & Son remained as the leading air care player with value share of 29%, followed by LB (Vietnam) Co Ltd with 18% and Procter & Gamble with 11% in 2014. In comparison with the previous year, SC Johnson & Son witnessed minor share loss, while both LB (Vietnam) Co Ltd and Procter & Gamble experienced marginal share increases. LB (Vietnam) Co Ltd with its Stella brand witnessed a fruitful year as its key strength was car air fresheners which were strongly supported by rampant automobile sales increase in 2014. Meanwhile, the new Ambi Pur product launched in 2013 which could be used to purify not only air but also helmets, sofa and curtains mainly boosted Procter & Gamble’s performance in air care.

Industry Prospects

Over the forecast period, air care is expected to perform a declining trend with a value CAGR of 1% at constant 2014 prices. In comparison with the review period average of 2%, air care is predicted to be on a downward trend. In terms of volume, the category is expected to record a -1% CAGR. The deceleration in volume growth will mainly impose negative impact on its forecast value growth. As a result of the rising awareness over health issues caused by chemicals contained in air care, many consumers will tend to stop purchasing air care. In addition, the rising cancer rate in Vietnam also imposes fear on consumers who will tend to eliminate as many toxins from their living environment as possible. As such, some consumers will tend to cut costs on buying air care as one of the unhealthy and unnecessary products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Vietnam market research report includes:

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