New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

[USPRwire, Fri Apr 01 2016] Impacted by declining consumer purchasing power in 2015, air care recorded current value growth of 2% in 2015, with sales reaching EUR6.2 million. Air care products remain popular, with many affluent consumers using these products to improve the atmosphere of their homes. In addition, rising living standards are also helping to boost growth within air care.

Competitive Landscape

Air care is highly concentrated, with the top three ranked multinationals accounting for a combined value share of 79% in 2015. Reckitt Benckiser Adriatic led sales in 2015 with a value share of 37%, followed by SC Johnson & Son (28%) while Orbico, a local representative of Procter & Gamble, ranked third (14%).

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Industry Prospects

Air care has a limited projected forecast period constant 2015 price value CAGR of 2%, with sales set to reach EUR6.6 million by 2020. While air care experienced strong premiumisation over the review period, growing health concerns about the use of air care products could limit volume and value sales growth. The category is expected to experience significant new product development and innovation, which will positively contribute to growth within air care in value terms, especially when it comes to electric air fresheners.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Slovenia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Slovenia?
* What are the major brands in Slovenia?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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You may also be interested in these related reports:

- Air Care in Japan
- Air Care in Thailand
- Air Care in Turkey
- Air Care in the Czech Republic
- Air Care in Norway

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